Travindy aims to solve communication barriers, and we aim to do the same by helping tour companies and accommodation businesses to learn how to communicate sustainability messages. Communicating sustainability can be somewhat challenging, that’s why it is our responsibility to help small and medium businesses with their websites. We were approached by Forum Anders Reisen, a German association of tour operators, to conduct analyse sustainability messaging used on their websites.
Our objective was to help tour companies improve the use of their sustainability efforts in a way that is credible and meaningful to their current and potential customers, without greenwashing. The website analysis was carried out considering eight questions of how to better communicate your sustainability efforts. Every company received a thorough report with recommendations of how they can improve their sustainability communications.